Profile of Bmw manager
Name : Han Sang Yun
Designation :
Assume responsibility from January 1st, 2016. BMW AG has appointed Mr. Han Sang Yun as the new Managing Director and CEO for BMW Group Malaysia effective from January 1st 2016.
Brief History of career :
Managing Director and CEO, Mr. Han Sang Yun has over 20 years of experience in the automotive industry in his native country, Korea. A specialist in the industry, Mr. Han was most recently the Head of Sales for the BMW Group in Korea but was also responsible for Marketing and Product Management for the premium automaker in the country. Mr. Han’s appointment follows the retirement of incumbent Managing Director and CEO, Mr.Alan Harris who over the past two years, made tremendous strides in further strengthening the BMW Group’s position in Malaysia.
Manager’s daily activities :
As the new MD and CEO for BMW Malaysia, his tasks will involve further expanding the brand’s market share. In addition to that, he will be tasked to identify new growth opportunities alongside Malaysia’s ambition to be an automotive hub in the South East Asian region.
Functions as a manager :
As the new MD and CEO for BMW Malaysia, his tasks will involve further expanding the brand’s market share. In addition to that, he is tasked to identify new growth opportunities alongside Malaysia’s ambition to be an automotive hub in the South East Asian region.He will apply his experience and expertise to further drive the BMW Group in the Malaysian premium automotive segment.
Designation :
Assume responsibility from January 1st, 2016. BMW AG has appointed Mr. Han Sang Yun as the new Managing Director and CEO for BMW Group Malaysia effective from January 1st 2016.
Brief History of career :
Managing Director and CEO, Mr. Han Sang Yun has over 20 years of experience in the automotive industry in his native country, Korea. A specialist in the industry, Mr. Han was most recently the Head of Sales for the BMW Group in Korea but was also responsible for Marketing and Product Management for the premium automaker in the country. Mr. Han’s appointment follows the retirement of incumbent Managing Director and CEO, Mr.Alan Harris who over the past two years, made tremendous strides in further strengthening the BMW Group’s position in Malaysia.
Manager’s daily activities :
As the new MD and CEO for BMW Malaysia, his tasks will involve further expanding the brand’s market share. In addition to that, he will be tasked to identify new growth opportunities alongside Malaysia’s ambition to be an automotive hub in the South East Asian region.
Functions as a manager :
As the new MD and CEO for BMW Malaysia, his tasks will involve further expanding the brand’s market share. In addition to that, he is tasked to identify new growth opportunities alongside Malaysia’s ambition to be an automotive hub in the South East Asian region.He will apply his experience and expertise to further drive the BMW Group in the Malaysian premium automotive segment.
Two external environments that affect the business
1. Oil price trend
The fluctuating nature of oil prices will enhance the element of uncertainty within the automobile industry. This might lead to an increased demand for more fuel efficient cars. Also, like any other natural resource, there is a risk of exhaustion. Hence, sooner or later there would be demand for non-conventional alternative sources of energy.
2. Exchange rates compared to the Euro
The appreciation of euro against the United States dollar and the sterling pound would make the German exports more expensive abroad. The implication of these currency fluctuations would be more acute in relatively price sensitive segments of emerging middle class in the BRIC countries.
The fluctuating nature of oil prices will enhance the element of uncertainty within the automobile industry. This might lead to an increased demand for more fuel efficient cars. Also, like any other natural resource, there is a risk of exhaustion. Hence, sooner or later there would be demand for non-conventional alternative sources of energy.
2. Exchange rates compared to the Euro
The appreciation of euro against the United States dollar and the sterling pound would make the German exports more expensive abroad. The implication of these currency fluctuations would be more acute in relatively price sensitive segments of emerging middle class in the BRIC countries.
social media tools/ e-business
Currently, BMW has several active social media accounts such as Twitter, Facebook and YouTube. BMW actively updated their company’s news and new car models on their social network service. This company is doing great in expanding their business by sharing what they are up to on social sites and our group would like to suggest some of the widely popular social platforms among young adults namely Snapchat, Pinterest and Flickr to extend their products to not only professionals but to a wider target.